Whether your customers are experienced gemologists or amateur rock collectors, it helps to know which lapidary supplies to recommend.

In addition, many rock shop customers will be looking for books on gem cutting and lapidary.  One such book is “Introduction to Lapidary” by Pansy D. Kraus.  She offers an authoritative look at every aspect of lapidary, including the supplies,  equipment, tools and processes involved.  As editor of Lapidary Journal for over two decades, Ms. Kraus knows a lot about rock tumbling, cabochons, gem carving materials, bead-making, faceting and polishing.  She also knows which tools will work for your customers to get them the best results.

Selling books alongside lapidary supplies and bulk minerals may help spur your customers’ interest in pursuing gem-cutting and polishing as a hobby.  And once they get started, these same customers will rely on your store continuously for bulk geodes and minerals, bulk Brazilian agate, and bulk amethyst.

Many rock shops find that they need to start buying more rock display fixtures and stands for the various rocks and minerals they sell.  Stone and jewelry displays made from clear acrylic are usually the best way to hold specimens.

If you’re looking to turn your casual customers into die-hard rock collectors and lapidary artists, sell them the books and supplies they need to get started.