Getting to know your customers – and learning how to attract new ones – is the key to success for selling rocks and minerals of any kind.   But before you stock up on bulk fossil fish and bulk fossil rock, or order bulk fossil shark tooth in large quantities, it helps to have a plan in mind to serve a every type of fossil collector.

Many fossil collectors are only interested in a very specific type of fossil.  Children are one of the largest groups of fossil collectors, but they are more interested in owning specimens that look a fish or insect.  If your collectors are mostly kids, then stock up on bulk fossil rock that looks like the real thing.   Look for larger trilobite specimens with lots of detail.

For more serious collectors, consider stocking a wider variety of large and small specimens from different eras and geographic regions.  Look for quality over quantity, as these fossils tend to be more expensive and take longer to sell.

If your store gets a lot of tourist traffic, then be sure to include bulk fossil shark tooth along with your bulk fossil rock order.  These inexpensive fossils tend to sell very well, even to people who generally do not collect fossils.

The longer you sell fossil rocks, the more you will notice that fossil collections are as different as collectors themselves.  As you begin to notice an interest in a particular fossil family, or phylum, it will become much easier to determine the type of inventory you need to be selling.  It is best to align yourself with a reputable wholesale fossil dealer that knows the current marketplace.