Retailers: It Helps to Know Your Amethysts!

Amethyst jewelry is more than just the birthstone for people born in February.  It is one of the most sought-after stones for jewelry, crystals and geodes as well.  As a retailer selling amethyst crystal and jewelry, learning more about this popular stone will help you serve your customers better.

The most precious form of amethyst jewelry is the dark violet varieties, especially those that show flashes of crimson red when viewed under an incandescent bulb.  The least expensive amethyst geodes are in shades of pale lavender.

Customers looking for February birthstone jewelry might consider an amethyst ring or an amethyst necklace.  It is also associated with the zodiac sign of Aquarius, and is the traditional gift for a sixth wedding anniversary.

Collectors who know their gemstones will look for deep purple translucent amethyst that is naturally mined.  It will help you to know that when amethyst crystals are heated they become pale yellow in color, and are often sold as yellow quartz.  While similar in color to citrine, yellow quartz is not the same as naturally mined citrine.

For crystal enthusiasts, it helps to know that amethyst is known as the “crystal of contentment” and is often used in meditation, along with a white candle and pine-scented incense to aid in focused meditation.  Amethyst crystals are also known for stimulating intellectual thought because the stone increases activity in the right side of the brain.

Retailers looking for a perpetual seller will want to stock a wide variety of this deep purple stone, including amethyst earrings, amethyst geodes, amethyst rings and amethyst crystals. Their abundance and availability make amethysts a very cost effective choice.