Rock shop retailers and souvenir shops are always looking for the latest “impulse buy” item to display near the cash register. With the summer tourism season upon us, it is time once again to stock up on some inexpensive yet attractive items that will increase your average sales receipt.
Also known as Natural Stone Hearts, Puffed Hearts are made from a variety of polished semi-precious stones and shaped into three dimensional hearts that are 1 ½” w by 1 ½” l . Some customers may already collect Puffed Hearts and will be looking for specific stones to add to their collection. read more…
With so many interesting rock and mineral products now available, you no longer need to focus your rock shop inventory on serious lapidary artists and fossil collectors. Many rock shops are located in tourist areas or near archeological sites and caves. As a result, your customers may include a lot of souvenir shoppers, children, and casual rock enthusiasts. Why not add some diversity to your store’s inventory by selling a line of Spirit Stones or Word Stones. read more…
As a rock shop retailer, you may be getting several requests for Boji Stones. These unique rocks, also known as Pop Rocks, are becoming widely known and are in high demand, so it helps to know how these stones will be used your customers. Boji stones are used to balance the body’s meridian points and for metaphysical healing. They are quickly becoming a popular alternative to acupuncture and acupressure. read more…
New gemstone and rock shop retailers are often surprised how quickly their store is found by artists and craftspeople with an interest in lapidary supplies. Perhaps this it is because it’s so hard to find a rock shop or store with a decent selection of lapidary supplies.
Whether your customers are experienced gemologists or amateur rock collectors, it helps to know which lapidary supplies to recommend.
Rock shops and other retail stores rely heavily on the supply of Brazilian agate, tumbled stones and other Brazilian minerals because of their availability, selection and price. For casual collectors, it is hard for most people to tell whether they are buying Brazilian stones or stones from another region; they only know them by their color and unique patterns. read more…
If you’re new to selling fossils, you may be asking yourself “What types of bulk fossil rock should I be buying?” With so many different fossil families and price ranges, this is an important question to ask.
Getting to know your customers – and learning how to attract new ones – is the key to success for selling rocks and minerals of any kind. But before you stock up on bulk fossil fish and bulk fossil rock, or order bulk fossil shark tooth in large quantities, it helps to have a plan in mind to serve a every type of fossil collector. read more…
Geodes are the type of rock geologists and collectors love to find. While they may look quite ordinary on the outside; when you crack them open the beauty inside is indescribable. Such is the case with amethyst geodes. These extraordinary rocks are so popular with collectors; it helps to know a little about them.
Here is a brief summary of how amethyst crystal and amethyst geodes are formed: read more…
Buying bulk ammonite fossil pieces is a smart idea for any rock shop retailer, but it helps to know what you’re buying. This way, when your customers ask about a certain type of ammonite fossil you will have all the information they need.
The ribbed, spiral formed shells of ammonites are a very attractive collector’s item. Did you know that these creatures lived under the sea about 250 million years ago? It’s hard to believe you can hold something in your hand that is a tactile record of a sea creature from that long ago. According to paleontologists, ammonites went away around the same time as the dinosaurs.
Because some of these fossils resemble a ram’s horn, they are aptly named. The word ammonite comes from the Greek “ram-horned” god called Ammon. Biologically, ammonites are cephalopods, a group of predators related to squid, nautilus and octopus.
Ammonite fossils are a geological record a species that flourished during the Triassic Period, an era that ended 206 million years ago. They also were found in the Jurassic Period, and some even lived during the Cretaceous Period. Scientific evidence suggests that these creatures lived on plankton and grew very rapidly, with female ammonites often growing to be four times larger than males. As the animal grew, new protective chambers were formed, each of which allowed the ammonite to maintain or regulate its buoyancy.
The patterns often seen on ammonite fossils are known as Sutures. These mark where the outer wall of the shell meets the septum, and they are very useful to collectors in determining the exact species of the ammonite.
Buying bulk ammonite fossils will allow you to get a wide selection of collector’s fossils at a much more competitive price. The wider the selection in your retail rock shop or store, the more ammonite fossils you will sell.
Brazilian minerals are a perennial favorite among rock collectors and crystal enthusiasts, as well as jewelry makers. If you plan purchasing Brazilian bulk rocks, Brazilian agate, banded agate or other Brazilian stones, it makes sense to know as much as possible about your customers’ desires.

For customers who want to interact with crystals in a metaphysical way, Brazilian minerals such as Brazilian Agate are known for balancing the four energies: physical, mental, emotional and spiritual. It does this by cleansing and stabilizing the “aura”. The net result is improved strength, courage, pragmatism, calmness and critical thinking ability, as well as better concentration, more confidence and an overall feeling of composure.
If your clientele is into a type of new age holistic healthcare techniques that utilizes crystals, expect to sell a lot of Brazilian agate for stress relief, as it is also known to alleviate tension, bitterness, anger and distractions. Physically, it has been known to improve digestion, blood circulation and help with bruises, muscle spasms, headaches, gastric ulcers and even childbirth. read more…


