With spring warming up, people are going to be traveling more and tourism means great sales for rock shops. It is important to have your souvenir items in top quality displays so buyers can see clearly what they’ll want to take home with them
A classic for rock shops is the polished stone display. Children and adults alike enjoy choosing their own stones to bag up and carry with them. These stones have a greater appeal when they are sorted by color or type in clean, clear displays. A 12-bin display package can help keep your bulk polished stones organized and appealing. read more…
Spring is high time for Metaphysical Fairs. With better weather, people like to get outside and see what’s going on in town. Metaphysical Fairs and even Farmer’s markets are great places to sell gemstones and crystals.
Even if you aren’t in the business of marketing to metaphysical fairs, you will still see a rise in individuals looking to learn more about stones and their abilities while these events are happening.
Quartz crystal is a metaphysical classic. Quartz is often called the universal stone. Not only because it is a metaphysical powerhouse but also because it is universally loved by all. It is a collector’s favorite and a beginner first choice. read more…
Rock collecting is one of those hobbies that captures the imagination of children, yet remains an intriguing leisure pursuit for grownups as well. One reason for this is the relative accessibility of rocks and minerals, as they are both ubiquitous and inexpensive. As a rock and mineral retailer, a large portion of your customer base will be made up of these collectors, so it’s important to know what they want.
When a rock collector walks into your store, chances are they’re looking for something very specific. But they may also be shopping for others, including family members, colleagues and friends. Rock collectors are passionate about their hobby so it’s fairly common for them to search out gift ideas at their favorite rock and mineral retailer. One of their favorite gift items is a carved soapstone animal.
It might seem simple enough to stock up on fossil specimens for your rock shop, but it does require a bit of discernment. For example, do you know the difference between ammonites and trilobites? Do your customers want fossils of fish bones or flora? And if they ask you to explain the differences, will you know how to answer? That’s why, no matter how long you have been in this business, it never hurts to brush up on your “fossil facts.”
When an avid rock collector comes to your store, you might not expect them to pick up a few souvenirs. Usually these are the customers who are looking for larger display stones, multifaceted crystals and rare specimens from around the world. But rock shop owners are often surprised how quickly spirit stones and word stones fly out of the store.
For those of us in the rocks and minerals business, buying and selling geodes is something we do on a daily basis, but the average owner of a specialty store may not realize how popular they are with customers. Not every gift shop or souvenir store attracts the type of customer that buys geodes, but if your store attracts families with children, it may be time to consider buying geodes wholesale from Brazil. Buying them in bulk at wholesale prices is the best way to make these profitable rough minerals even more profitable.
Winter may be a slow time of year for the average rock and mineral retailer, and with the holidays behind us, thoughts may turn toward spring and summer inventory. But not so fast! February is a time when shoppers find themselves back in the stores, searching for that perfect Valentine’s gift. It is also a time to buy amethyst for those with February birthdays. Knowing this, many mineral retailers make an in-store display that features the beautiful violet quartz.
It is rare to find people lining up at a local rock shop on Black Friday, but they are still a popular destination for gift buying. In fact, rocks and minerals are considered a very classy and unique gift all year round. As long as there are rock collectors, geology buffs, earth scientists and nature lovers, there will be a market for unique rock and mineral specimens.
Whether your customers are tourists, crafters or avid rock collectors, you will no doubt be selling a fair amount of jade. Because of its natural durability, jade is one of the most recognizable gemstones and a popular one for lapidary artists. For millennia, jade has been fashioned into jewelry, sculptures and other ornamental objects.
